Services
Discover more about my extensive range of professional marketing research consulting services.
Consulting
I am a seasoned expert in leveraging insights and analytics to inform your marketing strategy - from roadmap development, value proposition / product enhancements, to crafting the right go-to-market positioning / messaging.
Research Design
Through strategic quantitative and qualitative research methodologies, I translate business questions tailored to provide you with clear, actionable insights.
Vendor Management
Expertise in managing vendor relationships from initial scoping, SOW/contract alignment, to partnering together to ensure timely, high-quality deliverables.
Reporting & Analysis
I offer high-quality deliverables through data accuracy and compelling storytelling presentations that resonates with stakeholders, cross-functional teams, clients and senior / executive leadership.
- Survey programming (Qualtrics or AYTM)
- QA survey links
- Advanced cross-tabs / data table creation and QA
- PowerPoint report creation
- Client-facing presentations
Industry Knowledge
I've worked across many industries, and with B2B, B2C, DTC eCommerce, B2B2C clients.
- Payment cards: credit, debit, prepaid, secured
- Financial services
- FinTech, Bank, Issuers
- Healthcare/Pharma
- Mailing/Shipping
- Small Business/Merchant Solutions
- Commercial Banking B2B
- Real Estate
Mentoring/Training
With 20+ years in research industry, I have strong hands-on capabilities in:
- research design
- survey design
- fielding, sampling
- data analysis
- data tables/ crosstabs creation,
- executive-level storytelling presentations with actionable insights.
Let me train or mentor your insights team so they can lead and design amazing research for your clients and stakeholders.